Monday, December 22, 2014

Weekly Cornerplay: Google ads can drive store visits…or not

In this edition of Weekly Cornerplay, Jeffrey Yuwono takes a closer look at Google’s metric for store visits Google*announced*a few days ago*the initial roll-out of a new ‘store visits’ metric for AdWords. Essentially, it is an attempt to trace conversion from an ad click to an actual store visit. According to Google: With the holiday...



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