Tons of companies dream of tapping into the 1.4 billion Chinese consumer base, but we warned; it is not as easy as it seems While the world watches China’s slowing economy with anxiety-filled anticipation, Chinese consumers are largely optimistic and willing to spend, according to a new report released last Friday by consulting firm McKinsey....
The post The modern Chinese consumer: three things you should know appeared first on e27.
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The post The modern Chinese consumer: three things you should know appeared first on e27.
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