As Southeast Asia continues its ‘glocalising’ trend, companies need to tailor content for each specific country. There has never been a better time to be a screen-addict in Southeast Asia. Video-on-demand (VOD) sees more players each month (disclosure: we just launched Viu in Malaysia and Singapore); traditional industry players such as broadcasters and telcos are...
The post Giving viewers what they want: how consumers are changing the VOD industry in Southeast Asia appeared first on e27.
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The post Giving viewers what they want: how consumers are changing the VOD industry in Southeast Asia appeared first on e27.
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